NEW YORK - Adobe Systems and NBC Olympics join forces to offer direct streaming of the Olympic Games in London to mobile phone users in the U.S. for free.
NBC Olympics, a division of NBC Sports, launched two applications developed with Adobe technology, allowing US users to follow the Olympics wherever and whenever, said both companies.
NBC Olympics uses Adobe technology to gain increased user traffic and gain more targeted advertising, the company said.
The first application, NBC Olympics Live Extra, will allow customers of the cable, satellite, and telephone company to see the trials and competitions held during the first few days of the Olympics.
The second application, NBC Olympics, will provide additional information such as programming and network television, live scores, and highlights of different events being conducted during the course of the entire activity.
“Users with any mobile, satellite, or cable subscription can enter for free by logging onto the app and providing their usernames and entering their passwords for their accounts,” said the head of interactive development at Adobe, Danny Winokur.
Adobe, the maker of design software, said last month that it is also trying to come up with “streaming” services for the Super Bowl in the NFL.