Sales of Apple’s new iPhone 5 could exceed that of the iPhone 4s model in its first week in the market. Analysts also added that the company could sell up to 33 million smartphone units during the quarter as the result of their aggressive launch plan.
Many analysts expressed surprise at Apple’s rapid plan to launch the new model and also said that may be looking to keep up with the demand for an iPhone that is bigger, faster, but leaner.
The new iPhone model would start selling in the United States, Australia, Canada, France, Germany, Hong Kong, Japan, Singapore and Britain by September 21. The goal is to also make the iPhone 5 available 100 countries later this year. By far, this is the fastest international roll for this type of mobile phone.
“Given this rate, it seems Apple is well positioned to have an increase in sales in the third quarter of the year.” Barclays Capital said in the note to his client.
The analysts raised price forecasts for Apple shares from $125 to somewhere between $750 and $820.
William Blair & Co foresees that Apple will continue selling older iPhone models to put more pressure on its leading competitors, BlackBerry, Nokia Ovi models, and even less sophisticated Android smartphones.
“The iPhone 4 will be distributed as a free subsidy for contract mobile service subscription, replacing the 3GS. Additionally, iPhone is also in the process of developing a strong product to compete in the growing market for low-end smartphones,” said William Blair& Co.
The brokerage raised its sales forecast to 29% for all iPhone models, somewhere around 33 million for the July-September quarter. According to notes seen by Reuters brokerages, the maximum forecast ranges between 20 to 30 million.
Meanwhile, Janney Capital Market expects between 7 to 10 million iPhones are going to be sold by the end of the month. RBC Capital Market expects sales of 8 to 10 million units during the same period.
RBC Capital also said sales of the iPhone 5 this month could give Apple revenues around $5 million in the fourth quarter alone. The brokerage raised its price target on shares of the company from $50 to $750.
The iPhone 5 boasts of a high quality screen display, LTE( the newest offering when it comes to wireless internet connectivity), and is 20 percent lighter than the previous iPhone 4.