BEIJING, China – The China Auto Show began with the presence of more than 1,100 vehicles from different car manufacturers that can be found all over the world. This alone signifies the importance of China in the auto manufacturing sector.
In total, 1,125 models of cars were presented in the last 10 days of the fair. An atmosphere of optimism among manufacturers was present during the event given that in 2011, there was a significant decline in the auto manufacturing sector in most economies in Asia.
China is now the largest car market in the world, with over 18.5 million units sold in 2011 and estimated growth in some sectors of between 5% and 10% by 2012.
Foreign brands still dominate the sector with a market share of almost 70% among Japanese, Koreans, Americans and Europeans, while Chinese cars represent 32% of the sector.
New Cars Introduced
On Monday, Ford introduced a three-cylinder sports minivan and Chrysler Jeep with images of dragons during the segment where manufacturers exhibited models designed for Chinese consumers.
Ford first introduced its newest SUV, the EcoSport. The vehicle has a small footprint, designed for “urban adventurers” and has a one-liter engine. It will be built at Ford’s plant in the city of Chongqing, in southwest China mainland.
“This new sport utility vehicle is specially designed for growing markets like China,” said Kumai Galhotra, vice president of automotive product development aimed at the Asia-Pacific.
Nissan, Toyota, and other automakers also used the Auto China 2012 fair to showcase their luxury sedans and sport utility vehicles aimed for Chinese buyers.
“For us to succeed in China, we design vehicles to the specific tastes of Chinese customers,” said Mike Maley, head of Asia operations for Chrysler.
