SHANGHAI – HP’s bid for 2012 will promote the development of their ultrabook, but without leaving aside their line of tablets, especially with a focus on the development of Small and Medium Enterprises (SMEs ). This was according to Todd Bradley, vice president of computer and printing technology.
“I’m very happy where we are going internally on this segment. I’m sure we will have competitive products that are directed towards the company and small businesses in the future, rather than to final consumer level,” said Bradley during the Global Influencer Summit made by the company in Shanghai, China.
It is recalled that the first attempt to establish HP in this segment was the TouchPad, a device that went on sale on July 1, 2011 in the U.S., and was discontinued 90 days after its little commercial success.
The firm, headed by Meg Whitman, came back to a market that generated sales of nearly 30 billion in global sales in 2011, according to figures from Gartner.
The manager said that they will continue to work with Microsoft as an ally to use its new operating system, Windows 8.
“This does not mean that we will be allies with them forever. The market is constantly evolving,” he said.
The iPad is the leading product among the different tablets, with over 68% market shares, followed by Google’s Android, which is in equipment from manufacturers like Samsung, Motorola, Sony, and Amazon Kindle according to figures from Gartner.
HP ranks number 10 in the list of the 500 largest companies according to Fortune, with sales of 127 billion and earnings of 7 billion.
About 100 devices were presented at the Global Influencer Summit where HP introduced new ultrabooks, printers, and workstations for small and medium enterprises.