The iPod Story: How The Apple Media Player Became Widely Popular

The iPod Story: How The Apple Media Player Became Widely Popular, Apple has completely changed the way we use technology, and it all started with one simple device. Offering a unique combination of music and photos as well as videos and games, the iPod revolutionised mp3 players and changed the way people listened to music.

The device became one of the most sought-after gadgets on the market, and consumers are still buying new versions and iterations of the mp3 player to this day.

From Humble Beginnings

The iPod was not an instant success. When the device was first released in 2001, sales were slow but steady. The first generation model was only compatible with Mac computers, and the device failed to make a big impact on consumers. However, Apple recognised that no brand had really managed to capitalise on the growing mp3 market.

Concerns about piracy and digital media impacted the technology, and it was difficult for users to play mp3s on external devices. Many early mp3 players had DRM copyright restrictions, and they only allowed the limited transfer of files in an effort to curb piracy. Undeterred, Apple continued to innovate its media player technology and finally enjoyed huge success with the fourth generation model.

The Fourth Generation Success

Released in 2004, the fourth generation model was unlike any other mp3 player. Apple considerably slimmed down the size of the device while simultaneously managing to boost its storage capabilities to a whopping 40GB, and the all-touch interface was the simplest way to manage and play music.

The new fourth generation models were also compatible with Windows and could be connected via USB instead of Firewire, and Apple’s new iTunes software made it even easier to transfer files. A fourth generation colour model which was capable of viewing and storing photographs was released in the same year, and Apple emerged as the leading innovator in the mp3 technology market.

Nanos, Shuffles and Beyond

Growing sales of the device considerably strengthened Apple’s position as a technology giant, and the company quickly turned its attention to broadening its range of mp3 players. The ‘Mini’ was a slimmed down version of the device which came in several different colours and designs. Although it had limited storage capability, the Mini was a huge success and was ideal for users who didn’t want to back up their entire mp3 library.

The release of the ‘Nano’ replaced the Mini, and the new model supported video playback and later generations featured a built-in speaker, FM radio and even a pedometer. Apple also offered a barebones version of the mp3 player with the release of the ‘Shuffle’, and the scaled-down device lacked a screen but had a much cheaper price tag. Apple continues to diversify and improve its media player brand, and the iPod is still one of the most popular mp3 players available.

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The Goliaths

The Goliaths,

While StatCounter reports that Apple still has its lead in terms of most browsed mobile, Samsung is the predecessor when it comes to the physical market. Apple takes away 48% of all browsing while Samsung only manages to steal 21.5%. Samsung has effortlessly managed to defeat Apple in the strongest markets globally including Western Europe and South America.

What Samsung is doing to maintain its sales record is coming up with magical devices likes S4 and what Apple is doing is coming up with cheaper versions of i4 and i5! Well, this cheaper tactic of Apple is effective in consumer markets like China. Analysts believe this downfall to be momentary and transitory for Apple, they have utter faith in this brand to launch something very soon that can easily whitewash all those victories of Samsung. What exactly id toppling Apple’s average sales are those antique 4 and 4S still circulating in the market. Apple desperately needs to clear those away and come up with something even more innovative.

While the two top-notch vendors battle for the throne, the rest are fulfilling their hunger of cash through the market shares of both the competitors. That is why in the last quarter of 2012 Lenovo, ZTE, LG and other vendors raised up their market shares to a new height. A battle benefiting the bystanders, it is!

Undoubtedly Apple is not an noncompetitive brand to just sit back and whine over the rival’s victory. Surely Apple is strategizing its next step. We impatiently await latest sales records of both the Goliaths to witness the most profitable cell phone vendor of 2013.

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Smartphone’s smartness.

A smartphone is a phone that has all the smart features in it, if you have that type of phone then you have a smartphone. Nowadays, smartphones are very common. We can see every other person using a smartphone. Some people also calls it a portable computer that you can carry to any place in your pocket, it just not only allows you to make and receive calls, but it has many other features also.

Every smartphone includes many different features. However, a person should always choose a smartphone according to his needs. The needs of everyone varies. But it is important for every smartphone to have some important features in it, that you should consider before buying your new smartphone.

A smartphone must have an updated version of operation system. These days Android is on the top of the list and the most popular operating system. If your phone does not have an updated version of android, then you can not benefit from all the smart features, as an updated operating system plays the most important role, and all the apps greatly depends on it. However, your smartphone must have an updated version of operating system so that you can surf the web fast, and also download faster.

However, a smartphone should have a quick assces to web. For that it must have a Wi-Fi
support or 3G or 4G networks support. However, a smartphone should all you to access all types of apps as they are designed to make your life easier.

Internal memory plays an important role in any phone. A smartphone must have enough Internal memory which helps you store movies, songs, apps, pictures and other important documents. The Internal memory should be at least 4GB to 8GB. Howerver, a fast processes is also a need of a smartphone. A processor with at least 1GHZ frequency. A smartphone should also have a long battery life as for a faster processor a long lasting battery is required. A battery should at least runs for 24 hours.

Touch screen phones are In a trend these days. A scratch proof and unbreakable sceen is very important for a smartphone to have. A scratch proof screen helps maintain the touch sensitivity of a phone. So, its important to make sure that your smartphone must have a strong and scratch proof screen.

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Business Continuity Planning Lessons from Apple & Microsoft

With the increasing number of threats that face businesses today, smart business owners understand the need for and implement a Business Continuity Plan which will limit the damage, loss or interference with key business functions. The plan should cover:

  • Man-made disasters
  • Natural disasters
  • Emergencies such as IT infrastructure failure
  • Economic Crisis ‚Äì stock market crash
  • Civil unrest or military action

Business Continuity Planning Lessons from Apple & Microsoft,

Two IT industry leaders, Apple and Microsoft, report risk and threat factors to the SEC on their quarterly 10-Q filings. Thus, gone are the days of business owners only monitoring operations during the normal business day; the 9 to 5 operating day is long gone when it comes to assessing threats. And the idea that planning ahead for your own retirement means arranging your successor and tidying up you funeral plans are long gone.

The stability or instability in key global economies has a direct impact on the success or financial setbacks of both companies. Instability in global economies causes consumers to become reluctant to spend their disposable income of software and hardware products.

Apple and Microsoft outsource many key operations to third-parties. A good example is Apple. Apple is dependent on outsourced suppliers, in Asia, for: product components, manufacturing, final product assembly, logistics and transit services. Apple created a hands-off approach to product production and ultimately product availability through its distribution channels.

There are problems with this business practice. Considering the instability around the world, dependence on third-parties to secure goods and services needed to manufacture and distribute a product is risky due to:

  • Geo-Political climate
  • Labour laws
  • Environmental issues
  • Public health concerns
  • Military actions
  • Weather conditions
  • Natural disasters

Interestingly, Apple and Microsoft have operations in Silicon Valley, which runs along a major fault line; thus, increasing the eventuality of a major earthquake. Microsoft is challenged by weather that affects heating and cooling of critical infrastructure components and the threat of cyber-attacks are always present.

Apple and Microsoft both employee teams of risk analysts. This is a vital function in the course of normal business,in order to ensure that the company is prepared to respond in the event of a real disaster. Employees are trained and practice procedures to implement each company’s respective Business Continuity Plan.

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cellphone a need or just a style statement?

cellphone a need or just a style statement?, style statement mobile gagdet cellphone


Cell phones are a growing fad not only among youngsters or teenagers but also children who go to schools. After owning gaming stations and music systems, tech-savvy children now demand for their very own cell phones which are no longer considered an adult commodity but just another style statement. Children get attracted to the new and fancy cell phones very easily. It has become popular and regarded as a basic necessity for many children.

As cell phones provide a sense of safety and security, it also helps kids during an emergency like accidents as they can call and inform their parents. But do kids only use cell phones for this purpose? Cell phones are also a source of distraction as kids can talk continuously over the phone. Safety also goes at stake when kids have cell phones as they can exchange numbers with strangers and then get into unnecessary trouble. Also sometimes, kids share unsuitable SMSes and MMSes that can disturb and distract their minds.

keeping a cellphone is now no longer committed to just one society. you can see every other person, regardless of age or class having a phone in their hands. Thanks to the mobile network services for their almost free calling packages, it has become easy to keep a phone whatever your budget is. So if thought you were making a style statement with cell phones, here’s a serious challenge. With mobile phones gaining fast popularity, the exclusivity, earlier tagged only with a class that were a proud possessor of mobiles, is lost. Competition getting cut throat and consumer turning into a king, the mobiles have rather turned into a necessity for all — class and mass.

Point is, phone are a need but when it comes to the point of spoiling your daily schedules then we can call it a dangerous gadget.

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How does wireless charging work?

Wireless charging, also known as inductive charging, is a technique which uses an electromagnetic field to transfer energy between two objects, usually a stationary charging station and the portable device being charged.

Energy is sent through an inductive coupling from the station to the device, which makes use of that energy to charge the device’s battery. Each device is fitted with an induction coil, and an alternating electromagnetic field is generated in the station’s coil in order to induce power into the coil in the device, which takes power from the field, and uses it to charge the battery.

How does wireless charging work?, The two coils in combination essentially act in the same fashion as an electrical transformer, but lack the transformer’s combination in one complete unit.

Most wireless chargers rely on the close proximity between the coils, but certain advanced designs, using resonant inductive coupling, can function with some distance between them.

Wireless charging has a number of advantages and disadvantages when compared with a conventional wired connection. On the positive side, there is no physical electrical connection, and all the active componentry can be completely enclosed, rendering it immune to adverse and isolated from corrosive elements in the atmosphere.

However, the technique brings no benefits in energy saving solutions, with one of chief disadvantages being that it is less efficient than a conventional wired connection, and generates more heat due to the resistive nature of the coils used.

Whilst the construction of a wireless charging setup is more complex and more expensive than a wired connection, it has advantages in terms of safety and convenience. When used in medical implants, recharging can be accomplished without penetrating the skin of the patient, reducing any risk of infection.

In normal use, the device can simply be placed upon the charging station, and this makes it safer and more convenient for handicapped users.

Wireless charging does, however, take longer than conventional charging for the same power supplied, largely due to the lower efficiency of the power transfer.  Moreover, wired connections sometimes offer greater flexibility, in that the connected device can be moved around and actively operated whilst connected, without moving the charging station as well; this can’t be yet achieved with wireless charging.

Newer developments are achieving greater efficiency in both charging stations and devices by the user of higher frequencies, thinner coils, and other optimisations of the electronics, and charging times for wireless recharging are now getting closer to the times that can be achieved with conventional wired connections.

Of course, whilst the most obvious applications of this technology appear in the home, used in devices such as electric toothbrushes, mobile phones, and other electronics, larger-scale applications have been under development for some time.

With an increased focus on hybrid and electric cars as a result of various energy crises over the years, vehicle manufacturers have looked to inductive charging as a standardised method for vehicle charging.

The principle is now being taken even further, with developments intended to supply driving power to vehicles through induction coils laid in the streets, and into the vehicles themselves.

In 2009 a Korean research group managed to provide 60 per cent of the power required to drive a bus, over a charging gap of 12cm.

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Business & Innovation Speakers at Amplify Festival

A business conference is like a freshly-bloomed flower attracting bees towards it! It is a convergence of people with like-minded interests, and similar goals into one place, where there is a mutual exchange of information, ideas and business strategies, networking among entrepreneurs and companies, all of which would otherwise be difficult to achieve individually. A business conference is also a ground for investors and capitalists to find good investment opportunities. Entrepreneurs, on the other hand, can present their business ideas, plans and forecasts in order to attract suitable investment partners.

Business & Innovation Speakers at Amplify Festival , Amplify Festival is one such platform that has been created to explore business trends, leadership, trending technologies and innovation. Attendees benefit via interactive events arranged for them such as keynote presentations and workshops with business leaders, academics and experts. Through these, they can update themselves with edge-thinking business strategies preparing them for the future of business.

Key Business Strategy & Innovation Speakers:

The Amplify Festival experts speak on topics touching every aspect of businesses today, including new-world products and services, changing customer behaviour, disruptive forces in business and their impact, and redesigning and reorganisation of businesses to match the current trends. Presentations by thought-leaders and workshops also provide insight not only to manage talented workers, but also to enhance their skills and expertise.

With so much exposure, attendees are sure to benefit in a big way and takeaway some vital lessons that would result in success. JoAnn Stonier, Global Privacy and Data Usage Officer, Mastercard, an expert in financial privacy enlightened attendees about risks and information management on a global basis. Her talks helped business people to understand the risks and legal requirements related to using personal information in business innovation.

Attendees of Amplify Festival can take away a brilliant lesson on the correlation of technology innovation, such as social networking, and business strategy from Dr. Ashwin Ram, Chief Innovation Officer, Augmented Social Cognition, Palo Alto Research Center. His research expertise includes artificial intelligence and cognitive science spanning natural language processing, case-based reasoning, machine learning, educational technology, social media, and AI applications.

Peter van der Auwera specialises in corporate venturing, start-up incubation, personal data, peer-to-peer data sharing networks, business innovation in financial services, event curation, facilitation and experience design.

Saul Kaplan shared valuable know-how on business model innovation, prototyping and experimentation. Author of “The Business Model Innovation Factory: How to Stay Relevant when the World Is Changing” and founder of the Business Innovation Factory, entrepreneurs could learn much more about collaborative innovation and test new business models and solutions.

Michael Schrage, one of the world’s most provocative thought leaders on innovation, teaches at MIT Sloan’s School Centre for Digital Business and Imperial College’s Innovation and Entrepreneurship Group in London. He works with clients like Google, Facebook, Procter &Gamble, Disney, Shell, Microsoft, and NASDAQ, to build new capabilities in design experimentation. Attending his workshops enlightened participants on the key concepts of business model innovation and Behavioural Economics.

A session with Jacqueline LeSage Krause provided some crucial insight to get catapulted to the future faster by investing venture capital in start-ups and business models for consumers as well as small and large commercial businesses.

The key learning’s from Amplify Business Festival was effective because of its interactive sessions interspersed with these enlightening talks. What made the whole experience special and one to remember was the ambience of mutual benefits and a ground to build long-term business relationships.

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I’ll admit it for sure: I check my smartphone compulsively. And the more I use it, the more often the appetite to look at it hits me! Smartphone buzz is all around the world now. The smartphone market has been strumming with different gadgets. Android, IOS, windows smartphones has added new horizons in the world of science and technology, providing the user with different applications and facilities.

It should come as no surprise to parents that as ‘’smartphones’’ become more popular, the number of children with access to mobile technologies and advancement is also increasing. Nowadays, every other student either wants an android phone or iPhone and its not alluring at all!

Now a very valid question arises that these smartphones has become a hook or habit? Of course, smartphones allow us to look at videos, listen to music, to check out twitter and Facebook feeds, news update in addition to emails, anytime, anywhere. Now is this behavior unhealthy?

Although via smartphones one can stay connected with family and friends but yet some might view smartphones as yet another digital distraction. They are expensive, the can easily dumb you down; they can make you constantly available. So these devices should be used for good because if used properly, it can enable meaningful learning experiences. Again, I love my smartphone and it has definitely played a major role in enhancing my lifestyle but still I think we all need to take some time to separate ourselves from them and enjoy the reality, the real world that’s in front of us!


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Know your Alzheimer’s

Alzheimer’s disease or a mentally-crippled condition according to a lay-man is specifically a disease leading to degeneration of neurons in the cerebral cortex which is mainly responsible for intelligence and memory. A person affected with Alzheimer’s becomes a burden on the entire family as one in a regular household implicated with a chronic disease may prove as a disturbing factor for the entirety of his caregivers. It develops at the age of about 65 leading to dementia, irritability to care giving and attacks of aggression with a wandering gait.

Know your Alzheimers , Alzheimers Disease

Alzheimer’s may be familial and sporadic with an ever-new increasing viability of the latter. However, familial instances may be progressive in individuals with specific gene mutations preferably of any one of the three major proteins linked to the formation of plaques leading to senility. These three proteins may include the amyloidal precursor protein (APP) and the presenilins 1 and 2.  Sporadic causes may be initiative of the development of amyloidal plaques in the cerebral cortex leading to degeneration of the concerned neurons due to a mutation in the TREM 1 gene.

As research has made it possible to develop new drugs and techniques for the cure of various ailments, latest research has failed to provide relief for the dementia-related Alzheimer’s disease. However, Ravelesio Corporation is developing a drug which may help the patient afflicted with Alzheimer’s to respond to various modes of stress but there is no such drug which can eventually cure it.

The neurons are most specifically the only cells in the human body which are incapable of regeneration.  Non-steroidal anti-inflammatory drugs (NSAIDS) have been proven to be useless in this case

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When a particular team ponders over a matter and tends to collaborate with each other in order to seek affection and appraisals for accuracy, there comes a time when the mind gets stratified into the thinking of diversity. In many cases, such diverse opinions may also be coherent, yet optional for standard opinions.

Diversity sparks conflict and may lead to enhanced systematic studies. In other words, conflict and diversity may be tend to look aggressive and disagreeable in cases where ego rules among the team members but mostly, they open new doors for the proper carriage of the task.




However, in many cases, these debates tend to be supportive of giving birth to the harm which would weaken the behavioural attitudes and the bond between the team members. This is called as ‘Dysfunctional Conflict’. This conflict has been seen in most business groups where there is no understanding and the team members work mostly to upstage the other in this perspective. These debates and arguments tend to put a shut down of the creative side streaming in their cerebral cortices.


If one tends to approach the positive side of these debates, they would come to the strumming point that diversity is actually beneficial as thinking out of the box is required at all times in most fields. Such fields which would require publicity and hence, this would in turn elevate the standards of the team working for the company itself. However, there may pose some other problems relevant to this conquest.

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There are a variety of bosses scattered around in some of the top most companies and industries of the world. However, what exactly do bosses wish to achieve through their bossy behaviour? As everyone must be aware of, bosses whether being general managers or head of any association tend to live up to their names by proving themselves to be downright bossy and intolerant.


However, it is nevertheless more important to point their behaviour with their employees. Bosses are those people who lead a team for better teamwork and hence, for a better business as our title suggests here. Also, the employees would work harder to achieve the main targets as no person on planet earth would want to upset their boss even by not being on time.

Bosses at times tend to be indulgent into an employee’s personal life as well which may prove wuite disturbing for the latter. These bosses have special attributes. Since they tend to be quite cheesy regarding their businesses, they make it a point to be aware of the day to day problems striking their employees. At times, the text mentioned here may seem inappropriate but it is true to say that bosses do hold a noble, professional record.


At times, the behaviour of bosses may prove to be quite annoying for the employees. Communication is recommended at all times for a better business and for success, but there are professional limits which need to be stressed out and encompassed into their vague behaviour. A better team will always prove beneficial for the entire company and will also help to strengthen any weak relationship among the most aloof members as well.

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Has inflation affected you?

Has inflation affected you? It certainly would have. Do you mind looking into the third world countries where inflation probably rules? Quite a saddening topic to discuss, but today, let us give you an insight what life feels for a 3 year old child who runs with a heavy smile on a pebbled walk.

Has inflation affected you?,

Since this is just an example, a rough example at all sorts, inflation is something not to die for, but something which is making people make a run for shelter. Even shelter comes high and tough for the people residing in third world countries. Since inflation has also left its impact on the brighter side of the world, you wold think that only the economy of the third world countries are to blame in this case.

The major point here is that inflation has caused the world’s minority to be wrongfully exposed in the world and seeing this, one would feel that the brighter side of the world has yet not been stricken with inflation as compared to the heavy economy and pitching sales.

Has inflation affected you?,

It all depends on our population. Third world countries have somehow been degraded and have also been quite lucky in pricing the things up regardless of the majority, the poor majority. One would feel the urge to blame the rulers or the head of the states, but one would also ask themselves that if they even have the least bit of wealth, particularly enough to stuff in a thimble or a dropper, did they spend it all wisely?

The question lies on their earning and the peak of inflation that exalts the third world. Can it all change?

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