While StatCounter reports that Apple still has its lead in terms of most browsed mobile, Samsung is the predecessor when it comes to the physical market. Apple takes away 48% of all browsing while Samsung only manages to steal 21.5%. Samsung has effortlessly managed to defeat Apple in the strongest markets globally including Western Europe and South America.
What Samsung is doing to maintain its sales record is coming up with magical devices likes S4 and what Apple is doing is coming up with cheaper versions of i4 and i5! Well, this cheaper tactic of Apple is effective in consumer markets like China. Analysts believe this downfall to be momentary and transitory for Apple, they have utter faith in this brand to launch something very soon that can easily whitewash all those victories of Samsung. What exactly id toppling Apple’s average sales are those antique 4 and 4S still circulating in the market. Apple desperately needs to clear those away and come up with something even more innovative.
While the two top-notch vendors battle for the throne, the rest are fulfilling their hunger of cash through the market shares of both the competitors. That is why in the last quarter of 2012 Lenovo, ZTE, LG and other vendors raised up their market shares to a new height. A battle benefiting the bystanders, it is!
Undoubtedly Apple is not an noncompetitive brand to just sit back and whine over the rival’s victory. Surely Apple is strategizing its next step. We impatiently await latest sales records of both the Goliaths to witness the most profitable cell phone vendor of 2013.