Shares of U.S. technology company, Apple, reached all-time highs on the NYSE on Friday.
Shares of the company reached an all time high of $644, trading on 29.9 times and slightly sliding back down to 642.28 dollars per share.
Shares of the company reached several records in the early months of the year. However, it has not maintained the same momentum since May, when Apple reported lower sales of its iPhone.
Apple did not achieve the sales and profit forecasts on Wall Street in the last quarter and gave a weaker outlook for the current quarter.
However, the expected launch of the new iPhone in September along with rumors of a smaller iPad, were the talk of many analysts and experts. It is believed that Apple is preparing an event on September 12, a date considered to be the unveiling of the new phone which features various improvements including a larger screen.
The iPhone has become one of the driving forces behind the success of Apple. In the quarters in which Apple has released versions of the device, it has had record sales and profits.
Last year, it launched the iPhone 4S, with which they had the most profitable second quarter in the history of corporate America.