Online advertising in indeed a dynamic frontier and while many companies and firms promise you a complete handle on the subject, few can actually deliver the results that matter. Online advertising is about targeting the appropriate niche of users in the exact fashion which will create interest in them and will generate revenue both for sites that sport the ads and also brands that are investing in them.
Latest studies have shown conclusively that the highly interactive and aware net denizens are among the first to try out the latest products that are new to the market, since they are the first among early adopters. And online ad trends 2012 are a further proof that the industry is shifting towards a more ‘dynamic and interactive’ future.
While search engines and online classified sites that post free ads along with paid ones continue to generate considerable revenue and hold a majority chunk of the industry, the trend seems to indicate that we are very quickly moving away from the boring banner ads and shifting towards videos. Currently search, banner ads and videos account for as much as the 80% of total revenue spend on online advertising and it is search that is on top followed by banner ads and videos.
But with growing connectivity, far more inquisitive users and banner ads failing to attract as much attention as before, video ads seem to be on the up indeed. With increased internet speeds globally and growing bandwidth, the video ads seem less of a hindrance as well. Also on the up is the ‘paid search results’ and that surely is set to continue as brands and businesses seem to be profiting from the trend.
Another significant market when it comes to online advertising is the fast growing and rapidly expanding smartphone and tablet user base. Apart from providing search results on the go, both mobile and tablet advertising is set to get a lot more user and area specific and firms strongly believe that small screen ads will generate more results and revenue. And many experts believe that these trends will set the tone for the next few years as more and more businesses compete for online ad space and prime visibility.