One of the major surprises of the global economic downturn in terms of business revenue and expanding markets has been the beauty industry in its entirety. Quite simply put, people might cut down on accessories, luxuries, wonderful holidays and expensive indulgences, but what the trend in the last 3 years has shown is that when it comes to their looks, folks are simply not willing to compromise.
This is all the more true in case of women who have been the biggest reason why both fashion and beauty markets have been blooming and growing despite the general gloomy economic scenarios being projected across the planet. It is no surprise then that tanning industry and tanning equipment have sown similar signs as well.
As the fiscal situation improves in many countries, now people are willing to spend more on beauty-related products than at any point in the last few years and this is definitely the biggest opportunity that tanning salons and those involved in selling tanning products can cash in on. One of the big market trends for tanning salons that has emerged in the recent past is the huge demand for UV-free tanning sprays and industry experts believe that this trend will continue in a strong way since more and more people wish to keep themselves away from harmful UV light.
The other industry newbie that is gaining popularity at a rapid pace and holds immense potential is the mobile sunless tanning business. This is largely due to the convenience it offers consumers in terms of flexible hours and proximity.
With the services coming to their home, it is becoming a favorite for birthday parties, spa parties and bridal showers. With sunbeds growing in number and people opting for tanning options that go way beyond the traditional ‘spending time on the beach’, it is clear that the coming years present a great growth opportunity for tanning salons thata re willing to take their services to consumer’s doorstep.