Broadband is a vital necessity in every household up and down the country- and I know for a fact the whole family loves surfing the web, from the grandmas on Facebook, sharing cat videos, to the dads trying to rekindle old friendships. Broadband replaced dial-up in the early 2000s which was a revolutionary move, making it possible to access the internet from your own house was a big deal back then. Hey, we wouldn’t be where we are right now if we didn’t have the struggles before the 2000s, it truly has paved the way for faster, better, and more efficient internet services.
The question is, how do broadbands sell? What are the tricks different nations use to entice people to buy their broadband and not the next big seller? We will be uncovering that shortly.
In England, it is a common deal for broadband providers to give some other sort of incentive apart from the fiber optic, super-fast internet. Some broadband providers such as Vodafone offers new customers an Alexa on the purchase of their broadband or even free membership for Spotify or Apple music. These additional incentives work as a teaser to get people to buy their broadband as they believe it’s more of a bargain if they are receiving more than what they originally were set out to get! To add to this, broadband provider EE even allows for customers to receive fiber broadband, EE tv, and a data boost if they are also on EE mobile contracts, this reels customers to join them and want to be part of the bigger picture. There are also other incentives such as using your phone when you are abroad, which is important for all the businessmen and women who are traveling the world. To hear more about that, read this about using the internet on your mobile abroad, do not get sucked into paying more than you should! Get the right broadband, which works with their mobile providers, and get a good deal.
How Different Nations Sell
In more collectivist countries such as Mexico and Turkey, people tend to follow the crowd more often and look up to what other people around them are doing and tend to be more easily influenced by the media or celebrities. They are typically more considerate of their whole family’s needs and not their own. For this reason, adverts for broadbands are more family orientated and replicate how the purchase of broadband and the internet can bring a family together and reconnect with family that you may have lost touch with. Getting to the heart of the customers is always the most effective way of selling the internet.
On the other hand, countries which are more individualistic and more independent such as the USA and Australia, in which people wish to stand out more, and be different from the crowd. These nations tend to be more self-thought and solely focused on the benefit that they will receive from the broadband- of course, this is just a general statement and not for every American or Aussie! They also tend to chase the latest trends and always be ahead of the curve, trying to constantly stay relevant, and a way to sell broadband that way is by including incentives such as free electronic products, or even experiences. This may be something that will make people purchase their broadband, and also as an individualistic society, people will tend to show off more on social media. This will work as a benefit as people may advertise for the broadband for free without even noticing their impact!
Companies need to stand out from the crowd and be different from the other broadbands. This is done well by making sure that you are able to offer something that is unique and not possible to resist. Something that is able to change someone’s life or relieve a financial burden such as receiving a free membership that they always were subscribed to.
Private or public broadband?
Publicly owned broadband is becoming increasingly popular in the United States, and it has demonstrated to possess economic and social benefits. Publicly owned broadbands have added approximately $1 billion to the local economy in a space of 4 years in small towns in and around Tennessee, Thomasville, and Georgia. This opportunity gives power to the locals who have big salaries and care about the community. This is not the case in the UK where it is all predominantly run by big firms such as BT, Vodafone, and Sky- which still deliver great quality broadband and internet but selling may be easier when the locals have more control, also compelling to more people in the society.